Privacy policy

Last Updated: July 2026

Jeweluxe London Ltd (“we”, “us”, “our”) operates this website and online store, including all related content, features, communications, and digital services (collectively, the “Services”). Our fundamental goal is to offer a secure, transparent, and exceptional shopping experience while fully respecting and protecting your privacy.

This Privacy Policy explains how we collect, use, store, disclose, and safeguard your personal information when you visit our website, communicate with us, or make a purchase. By accessing or using our Services, you acknowledge that you have read and understood the terms of this policy.

1. Personal Information We Collect

Personal information refers to any data that identifies you directly or can reasonably be linked to you. We collect the following categories of information:

•Contact Information: Your full name, billing address, shipping address, email address, and phone number.

•Payment & Transaction Details: Financial information processed securely by our authorized payment providers (including billing details, order history, and transaction amounts). Please note we do not store raw credit card details on our servers.

•Account & Profile Data: Login credentials if you choose to register an account, stored preferences, order history, and saved delivery details.

•Device & Technical Information: Your IP address, browser type, device characteristics, operating system, time zone settings, and technical data collected automatically through cookies and similar technologies.

•Usage Data: Information about how you navigate our store, including pages viewed, items added to your cart, time spent on the website, and search terms.

•Communications: Any messages, feedback, or inquiries you submit to us via email, contact forms, or through our customer support channels.

We collect this data both directly from you (when you place an order or contact us) and automatically as you interact with our website.

2. How We Use Your Personal Information

We process your personal information based on lawful grounds under the UK GDPR (such as the performance of a contract, compliance with legal obligations, or our legitimate business interests). Your data is used to:

•Process, fulfill, and deliver your orders, including managing payments, domestic shipping, and providing delivery updates.

•Provide dedicated customer support, manage returns, and effectively respond to your inquiries.

•Improve, optimize, and personalize your browsing and tailored shopping experience.

•Analyze website traffic and user behavior to enhance the performance and design of our Services.

•Maintain rigorous security standards, prevent fraudulent transactions, and protect our business assets.

•Comply with statutory legal, tax, accounting, and regulatory obligations in the United Kingdom.

•Send tailored marketing communications and exclusive offers, only where you have given your explicit consent. You may easily withdraw this consent at any time.

3. Sharing Your Personal Information

We do not sell, rent, or trade your personal data. We only share your information with trusted service providers who assist us in operating our business and delivering our Services within the United Kingdom:

•E-commerce Platform Providers: Platforms such as Shopify used to securely operate and host our online store.

•Payment Processors: Regulated financial institutions that securely handle credit/debit card payments.

•Shipping & Logistics Partners: Trusted UK courier services, primarily Royal Mail, to ensure secure delivery of your jewelry.

•IT & Technical Service Providers: Partners supporting our website hosting, data security, and system maintenance.

•Analytics & Marketing Partners: Tools such as Google Analytics that help us understand user interaction and website performance.

•Legal Authorities: Government bodies, regulators, or law enforcement agencies in the United Kingdom, if strictly required by law or necessary to protect our legal rights and safety.

4. Platform and Hosting Providers

Our Services are hosted on secure e-commerce platforms (such as Shopify). These enterprise providers process your personal information on our behalf to ensure standard store functionality, secure checkout systems, and reliable data analytics. You can review their respective privacy statements on their official websites to learn more about how they safeguard your data.

5. Data Storage & Security

Your information is securely processed and stored within the United Kingdom. Jeweluxe London Ltd employs rigorous administrative, technical, and physical security measures designed to protect your personal data against unauthorized access, loss, alteration, or disclosure. However, please be aware that no method of transmission over the Internet or electronic storage can be guaranteed as 100% secure.

6. Your Legal Rights

Under the UK GDPR and the Data Protection Act 2018, you possess specific legal rights regarding your personal data. You have the right to:

•Access the personal data we hold about you and request a portable copy.

•Rectify any inaccurate, incomplete, or outdated information.

•Erase your personal data (the right to be forgotten), subject to certain statutory exceptions (such as mandatory tax record keeping).

•Restrict or Object to specific processing activities, including direct marketing.

•Withdraw Consent at any time where we rely on consent to process your data.

To exercise any of these rights, please contact our privacy team at: customerservice@jeweluxelondon.co.uk.

If you believe your data has been handled improperly, you have the right to lodge a complaint with the United Kingdom’s independent data protection authority: the Information Commissioner’s Office (ICO) (www.ico.org.uk).

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the operational purposes outlined in this policy, including fulfilling your purchases, maintaining active customer accounts, and satisfying statutory UK tax, accounting, or legal reporting requirements. When your data is no longer required, it is securely deleted or permanently anonymized.

8. Cookies & Tracking Technologies

We utilize cookies, web beacons, and similar tracking technologies to ensure essential website functionality, analyze traffic trends, and deliver a tailored shopping experience. You can manage, restrict, or disable cookies directly through your individual browser settings. Please note that disabling essential cookies may impact the functionality and performance of certain features on our online store.

9. Children’s Privacy

Our website and bespoke services are strictly intended for adults aged 18 and over. We do not knowingly collect personal information from individuals under the age of 18. If you are a parent or guardian and believe that a minor has provided us with personal data, please contact us immediately so we can promptly delete it from our systems.

10. Changes to this Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our operational practices, technological updates, or evolving UK legal obligations. Any updates will be posted transparently on this page with a revised "Last Updated" date at the top. We encourage you to review this policy regularly to stay informed.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the management of your personal data, please reach out to our team.